editia a VIII-a
12-14 martie 2008
New Montana, Sinaia
Teme si speakeri
Galerie foto
ORGANIZATOR
PARTENERI
PARTENERI MEDIA
Teme si speakeri
Mihai Ciuta
Account Executive, MEMRB Romania

Cumparatorul roman in contextul retailului din Europa Centrala si de Est
The Romanian Shopper within the CEE Shopper Framework
Alexandru Paul Suciu
Customer Development Director, Unilever SCE

Strategii de dezvoltare a relatiilor cu KA internationali
Development Strategies for International Key Accounts
Dan Minulescu
Director General, Macromex

Tehnologie si performanta pentru crearea de valoare adaugata in distributie
Technology and Performance for Value Added Distribution
Emanuel Sanda
Country Manager, Nielsen Romania

Store Wars: Episodul X?
Store Wars: Part X?
Costel Tanase
Key Account Manager, Coca-Cola Hellenic

Modalitati de crestere a valorii categoriei de bauturi
Ways to Grow Beverages Category Value
Mihai Stanescu
Executive Coach, Compania RoCoach

Executive Coaching: cum sa accelerezi performanta
Executive Coaching: Managing Accelerated Performance
Panel discutii / Panel discussions
Ce probleme au directorii de achizitii din IKA?
Which are the Problems of International Key Accounts Purchasing Managers?
Bogdan Stefanescu, Director Achizitii, SPAR
Catalina Petrescu, Buying Manager Dry&Non-Food, Mega Image
Christian Morath, Director Achizitii, REWE Group
Dragoslav Radovan, Director Achizitii, Profi Rom Food
Eduard Jerca, Purchasing Manager, InterEx CDE R
Eugen Zbârcea, Director Provera
Workshop-uri
Servicii pentru retail: pret vs. calitatea implementarii
Services for retail: price vs. quality implementation
Eugen Saulea, Director General, BiP Grup
Marilena Gheorghe, Client Service, GrupSapte
Radu Miu, Director General, Mercury360
Simona Butaru, Director General, GK Promotion
Cât valoreaza un distribuitor?
A Distributor To Die For!
Alin Mihesan, Field Force Manager, Wrigley România
Calin Sîmpalean, Director General, C&S Distribution
Cristina Saracu, General Manager, Podravka România
Raluca Raschip
Consumer Tracking Director, GfK România

Consumatorul, multime sau intersectie?
The Consumer, Crowd or Intersection?
Tony Platt
Managing Partner HPW, founder of Marketing Solutions Europe Group

Lean Selling – Un mod pragmatic de a construi o echipa de vânzari care ofera ceea ce pretuiesc clientii
Lean Selling - A pragmatic Way to Build a Sales Organization that Delivers what Customers Value
Radu Silaghi
Consultant, Loialty Management Services

Fidelizarea: sursa de profit sau capriciu de marketing?
Loialty Sistems: Profit Source or Marketing Mood?
Arnaud Dussaix
Director Merchandise, Carrefour România

Carrefour, si pe segmentul de supermarketuri
Carrefour, Also on the Supermarket Segment
Elena Tanase
Buyer Private Label, Mega Image

Marcile proprii ca instrument de diferentiere în retail
Private Labels as Differentiation Tool in Retail
Panel discutii / Panel discussions
Ce provocari aduce pentru furnizori continuarea expansiunii retailului modern?
Expansion of Modern Retail: New Challenges for Suppliers?
Carol Boisan, Deputy Commercial Director, Aquila Group
George Stefanescu, Director General, Whiteland Sales&Marketing
Laurentiu Dimitriu, National Sales Manager, Nestlé
Mihaela Gavris, National Sales Manager, Mars
Razvan Tudor, Trade Marketing Manager, Coca-Cola Hellenic România